New meanings for marketing in a new millennium [electronic resource] : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / Melissa Moore, Robert S. Moore, editors.
Academy of Marketing Science. Annual Conference (2001 : San Diego, Calif.); Moore, Melissa, editor.; Moore, Robert S., editor.
2015
HF5411
Available Online

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Title New meanings for marketing in a new millennium [electronic resource] : proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference / Melissa Moore, Robert S. Moore, editors.
Corporate Author Academy of Marketing Science. Annual Conference (2001 : San Diego, Calif.)
ISBN 9783319119274 electronic book
3319119273 electronic book
9783319119267
DOI https://doi.org/10.1007/978-3-319-11927-4
Published Cham : Springer, [2015]
Copyright ©2015
Language English
Description 1 online resource.
Other Standard Identifiers 10.1007/978-3-319-11927-4 doi
Call Number HF5411
Dewey Decimal Classification 658.8
Summary Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from EPUB title page (viewed November 13, 2014).
Added Author Moore, Melissa, editor.
Moore, Robert S., editor.
Series Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Available in Other Form Print version: 9783319119267
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