The perception of quality [electronic resource] : mapping product and service quality to consumer perceptions / George N. Kenyon, Kabir C. Sen.
Kenyon, George N., author.; Sen, Kabir C., author.
2015
HF5415.157
Available Online

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Title The perception of quality [electronic resource] : mapping product and service quality to consumer perceptions / George N. Kenyon, Kabir C. Sen.
Author Kenyon, George N., author.
ISBN 9781447166276 electronic book
1447166272 electronic book
9781447166269
1447166264
DOI https://doi.org/10.1007/978-1-4471-6627-6
Published London : Springer, 2015.
Language English
Description 1 online resource (ix, 265 pages) : illustrations
Other Standard Identifiers 10.1007/978-1-4471-6627-6 doi
Call Number HF5415.157
Dewey Decimal Classification 658.4/013
650
Summary Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book. This book provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. It also offers a useful supplementary text for marketing and quality management courses.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Online resource; title from PDF title page (SpringerLink, viewed February 2, 2015).
Added Author Sen, Kabir C., author.
Available in Other Form Print version: 9781447166269
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Creating a Competitive Advantage
Defining Quality
The Value Proposition
Customer Perceptions
The Product Design Process
The Service Design Process
Measuring Value
Practical Implications of Customer Perceptions on the Design Process
Re-Engineering the Process for Perceptions.

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