Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference [electronic resource] : Orlando, Florida, May 17-20, 1995 / Roger Gomes, editor ; Nancy Rochester and Debbie Holbrooks, proceedings coordinators.
Academy of Marketing Science. Annual Conference (1995 : Orlando, Florida); Gomes, Roger, editor.
2015
HF5411
Available Online

Linked e-resources

Linked Resource Online Access
Concurrent users Unlimited
Authorized users Authorized users
Document Delivery Supplied Can lend chapters, not whole ebooks

Details

Title Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference [electronic resource] : Orlando, Florida, May 17-20, 1995 / Roger Gomes, editor ; Nancy Rochester and Debbie Holbrooks, proceedings coordinators.
Corporate Author Academy of Marketing Science. Annual Conference (1995 : Orlando, Florida)
ISBN 9783319131474 electronic book
3319131478 electronic book
9783319131467
DOI https://doi.org/10.1007/978-3-319-13147-4
Published Cham [Switzerland] : Springer, 2015.
Language English
Description 1 online resource.
Other Standard Identifiers 10.1007/978-3-319-13147-4 doi
Call Number HF5411
Dewey Decimal Classification 658.8
Summary This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Access Note Access limited to authorized users.
Added Author Gomes, Roger, editor.
Series Developments in marketing science.
Available in Other Form Print version: 9783319131467
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
High Technology and Computers in the Global Environment
Advertising: Images and Differential Effects
Pricing and Product/Brand Mangement
Buyer Behavior and Consumer Issues
Macromarketing and Public Policy
Similarity, Schematicity, and Choice Clustering in Consumer Behavior
The Marketing Concept Revisited
Exploring Consumption Behavior Differences and Asymmetries Between Groups
Retail Patronage and Perceived Value Across Cultures
Strategy, Strategic Orientation, and Strategic Response
Global Marketing Strategy
Sales Motivation and Compensation
Selling and Sale Management
Free Trade and International Marketing Strategy
Conceptual & Modeling Issues in Services Marketing
Quantitative Methods
Country-of-Origin and Ethnocentrism
Emerging Issues in Professional Services Marketing
Elements of Channel Relationships
Positioning in Channel Relationships
Advances in Research on Marketing of Industrial Services
Non-Quantitative Methods
Macromarketing in the Global Environment
Inventory, Price and Sales Management in the Retailing Environment
Research Areas in Channel Relationships
Market Entry and Internationalization
Strategic Options and Related Organizational Issues
Marketing Education Issues.

Browse Subjects

Show more subjects...

Statistics

from
to
Export