Boundary spanning elements and the marketing function in organizations [electronic resource] : concepts and empirical studies / Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors.
Sahadev, Sunil, editor.; Purani, Keyoor, editor.; Malhotra, Neeru, editor.
2015
HF5415.13
Available Online

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Title Boundary spanning elements and the marketing function in organizations [electronic resource] : concepts and empirical studies / Sunil Sahadev, Keyoor Purani, Neeru Malhotra, editors.
ISBN 9783319134406 electronic book
331913440X electronic book
9783319134390
DOI https://doi.org/10.1007/978-3-319-13440-6
Published Cham : Springer, [2015]
Copyright ©2015
Language English
Description 1 online resource
Other Standard Identifiers 10.1007/978-3-319-13440-6 doi
Call Number HF5415.13
Dewey Decimal Classification 658.8
Summary This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Added Author Sahadev, Sunil, editor.
Purani, Keyoor, editor.
Malhotra, Neeru, editor.
Available in Other Form Print version: 9783319134390
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