Low-income consumers as a source of innovation [electronic resource] : insights from idea competitions in Brazilian low-income communities / Aline Krämer.
2015
HC190.T4 K73 2015eb
Linked e-resources
Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Low-income consumers as a source of innovation [electronic resource] : insights from idea competitions in Brazilian low-income communities / Aline Krämer.
Author
Krämer, Aline, author.
ISBN
9783658089306 electronic book
365808930X electronic book
9783658089290
365808930X electronic book
9783658089290
Published
Wiesbaden : Springer Gabler, 2015.
Language
English
Description
1 online resource (xxii, 364 pages) : illustrations
Other Standard Identifiers
10.1007/978-3-658-08930-6 doi
Call Number
HC190.T4 K73 2015eb
Dewey Decimal Classification
338/.064
Summary
The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group. Contents Open innovation Consumer integration into innovation Base of the pyramid (BoP) Inclusive Business Low-income markets in developing and emerging countries Target Groups Students and researchers in the fields of Business Administration / Innovation Management, Business & Development Studies, Corporate Sustainability / Corporate Social Responsibility Executives and consultants in R & D / Product Development, Design and Market Research The Author Aline Kr©Þmer obtained her doctorate at the School of Management of the Technical University of Munich (TUM). She currently works as managing director of an independent research and consulting institute focused on inspiring and enabling inclusive business models.
Note
"Dissertation, Technische Universität München, 2014."
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed March 3, 2015).
Available in Other Form
Print version: 9783658089290
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
Open innovation
Consumer integration into innovation
Bas of the pyramid (BoP)
Inclusive Business
Low-income markets in developing and emerging countries.
Consumer integration into innovation
Bas of the pyramid (BoP)
Inclusive Business
Low-income markets in developing and emerging countries.