Employee engagement in media management [electronic resource] : creativeness and organizational development / Stavros Georgiades.
2015
P96.M34
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Details
Title
Employee engagement in media management [electronic resource] : creativeness and organizational development / Stavros Georgiades.
Author
Georgiades, Stavros, author.
ISBN
9783319162171 electronic book
3319162179 electronic book
9783319162164
3319162179 electronic book
9783319162164
Published
Cham, Switzerland : Springer, [2015]
Language
English
Description
1 online resource.
Other Standard Identifiers
10.1007/978-3-319-16217-1 doi
Call Number
P96.M34
Dewey Decimal Classification
302.23068
Summary
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Series
Media business and innovation.
Available in Other Form
Print version: 9783319162164
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Table of Contents
1 Introduction
2 Employee Engagement and Organizational Change
3 Communication Process to Achieve Employee Engagement
4 Organizational Arrangements for Participation Leading Towards Employee Engagement
5 Employee Engagement Implementation Leading Towards Employee Creativity
6 Assessing Employee Creativity
7 Conclusion.
2 Employee Engagement and Organizational Change
3 Communication Process to Achieve Employee Engagement
4 Organizational Arrangements for Participation Leading Towards Employee Engagement
5 Employee Engagement Implementation Leading Towards Employee Creativity
6 Assessing Employee Creativity
7 Conclusion.