Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Robert L. King, editor.
2015
HF5411
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Title
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Robert L. King, editor.
ISBN
9783319170497 electronic book
331917049X electronic book
9783319170480
331917049X electronic book
9783319170480
Published
Cham : Springer, 2015.
Language
English
Description
1 online resource (xxix, 377 pages).
Item Number
10.1007/978-3-319-17049-7 doi
Call Number
HF5411
Dewey Decimal Classification
658.8
Summary
This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy{u2019}s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note
International conference proceedings.
Includes author index.
Includes author index.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed May 7, 2015).
Added Author
King, Robert L., editor.
Series
Developments in marketing science.
Available in Other Form
Print version: 9783319170480
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Online Access
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Table of Contents
Buyer Behavior
Channel Management
International Marketing
Marketing Education
Marketing of Services
Minority Marketing
Product Pricing Management
Promotion Management
Research Methodology.
Channel Management
International Marketing
Marketing Education
Marketing of Services
Minority Marketing
Product Pricing Management
Promotion Management
Research Methodology.