Proceedings of the 1995 World Marketing Congress [electronic resource] / K. Grant and I. Walker, editors.
World Marketing Congress (1995 : Melbourne, Vic.); Grant, K., editor.; Walker, I., editor.
2015
HF5411
Available Online

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Title Proceedings of the 1995 World Marketing Congress [electronic resource] / K. Grant and I. Walker, editors.
Meeting Name World Marketing Congress (1995 : Melbourne, Vic.)
ISBN 9783319173115 electronic book
3319173111 electronic book
9783319173108
3319173103
DOI https://doi.org/10.1007/978-3-319-17310-8
Published Cham : Springer, 2015.
Language English
Description 1 online resource (554 pages) : illustrations.
Other Standard Identifiers 10.1007/978-3-319-17310-8 doi
Call Number HF5411
Dewey Decimal Classification 658.8
Summary This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Grant, K., editor.
Walker, I., editor.
Series Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Available in Other Form Proceedings of the 1995 World Marketing Congress . Grant, I. Walker
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Record Appears in Online Resources > Ebooks
All Resources
The Olympics and the Marketing of Sports
International Trade, Joint Ventures and Related Strategies
Macro/Environmental/Ethics/Quality-of-Life Marketing: Ethics, Health Public Policy, and International Market Segmentation
Theoretical Concepts and Practical Applications
Macro/Environmental/Ethics/Quality-of-Life Marketing: Marketing and Environment
Selling and Sales Management Issues: Strategic Issues in Sales Management
Cross Cultural Issues in Consumer Behavior: Special Topics
Developments in Marketing Research: New Directions in Marketing Research
Pricing and Countertrade (Pricing & Barter)
Services Marketing Track: Management Issues in Services Marketing
Contemporary Issues in Asian/Pacific Markets
Channels of Distribution, Strategic Alliances and Direct Marketing
Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior
Development in Marketing Research: Analytical Techniques: New Applications
Relationship Marketing: Sex, Service Quality and Customer Satisfaction
Challenges of Marketing and Economic Development: Contemporary Issues
Channels of Distribution, Strategic Alliances, and Direct Marketing: Building Strategic Alliances
Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior
Issues in International Retailing: Contemporary Issues in Retailing
The Olympics and the Marketing of Sports: Sponsorship
Relationship Marketing: A New Philosophy for Marketing or a New Function.

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