Brand building and marketing in key emerging markets [electronic resource] : a practitioner's guide to successful brand growth in China, India, Russia and Brazil / Niklas Schaffmeister.
2015
HF5415.12.B63
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Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Brand building and marketing in key emerging markets [electronic resource] : a practitioner's guide to successful brand growth in China, India, Russia and Brazil / Niklas Schaffmeister.
ISBN
9783319194820 electronic book
3319194828 electronic book
9783319194813
3319194828 electronic book
9783319194813
Published
Cham : Springer, [2015]
Copyright
©2015
Language
English
Description
1 online resource.
Item Number
10.1007/978-3-319-19482-0 doi
Call Number
HF5415.12.B63
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed October 20, 2015).
Series
Management for professionals.
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Online Access
Record Appears in
Online Resources > Ebooks
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