Practical Google Analytics and Google Tag Manager for developers [electronic resource] / Jonathan Weber and the team at LunaMetrics.
Weber, Jonathan, author.; LunaMetrics, author.
2015
TK5105.885.G66
Available Online

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Title Practical Google Analytics and Google Tag Manager for developers [electronic resource] / Jonathan Weber and the team at LunaMetrics.
Author Weber, Jonathan, author.
ISBN 9781484202654 electronic book
1484202651 electronic book
9781484202661
148420266X
DOI https://doi.org/10.1007/978-1-4842-0265-4
Published [New York, New York] : Apress, [2015]
Distributor New York, NY : Distributed to the Book trade worldwide by Springer Science and Business Media,
Copyright ©2015
Language English
Description 1 online resource (1 volume) : illustrations
Item Number 10.1007/978-1-4842-0265-4 doi
Call Number TK5105.885.G66
Dewey Decimal Classification 004
Summary Whether you?re a marketer with development skills or a full-on web developer/analyst, Practical Google Analytics and Google Tag Manager for Developers shows you how to implement Google Analytics using Google Tag Manager to jumpstart your web analytics measurement. Whether you're starting from scratch on a new website or working to re-engineer or enhance a Google Analytics account you have inherited, this book provides the tools. There?s a reason that so many organizations use Google Analytics. Effective collection of web analytics data through Google Analytics can reduce customer acquisition costs, turn visitors into customers, provide priceless feedback on new product initiatives, and offer insights that will grow a customer or client base. So where does Google Tag Manager fit in? With a growing list of features and rapid adoption across industries, Google Tag Manager allows for unprecedented collaboration between marketing and technical teams, lightning fast updates to your site, and standardization of the most common tags for on-site tracking and marketing efforts. As Practical Google Analytics and Google Tag Manager for Developers shows, to achieve the rich data you're really after to better serve your users' needs, you'll need the tools Google Tag Manager provides for a best-in-class implementation of Google Analytics measurement on your site. Written by data evangelist and Google Analytics expert Jonathan Weber and the team at LunaMetrics, this book offers foundational knowledge, a collection of practical Google Tag Manager recipes, well-tested best practices, and troubleshooting tips to get your implementation in tip-top condition. It covers topics including:? Google Analytics implementation via Google Tag Manager? How to customize Google Analytics for your unique situation? Using Google Tag Manager to track and analyze interactions across multiple devices and touch points? How to extract data from Google Analytics and use Google BigQuery to analyze Big Data questions.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from title page (viewed November 30, 2015).
Added Corporate Author LunaMetrics, author.
Available in Other Form Practical Google Analytics and Google Tag Manager for developers.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Part I Implementing Google Analytics with Google Tag Manager
Chapter 1 Google Analytics Fundamentals
Chapter 2 Basic Google Analytics Measurement
Chapter 3 Introducing Google Tag Manager (GTM)
Chapter 4 Testing Your Implementation
Part II Enhancing Website Data with Google Tag Manager
Chapter 5 Tracking Interactions Using Google Tag Manager
Chapter 6 Goals: Measuring Conversions
Chapter 7 ECommerce: Tracking Products and Purchases
Chapter 8 Cleaning Up and Enriching Data with GA and GTM
Chapter 9 Measuring Campaigns and Troubleshooting Traffic Sources
Chapter 10 Tracking Users across Devices
Chapter 11 Providing Additional Data about Your Users
Part III Collecting Data from Other Sources
Chapter 12 GA?s Measurement Protocol: Collecting Data from Anywhere
Chapter 13 Collecting Data from Mobile Apps with GA and GTM
Chapter 14 Importing Data into GA
Chapter 15 Using GA with BigQuery for Big Data Analysis
Appendix Google Analytics and Google Tag Manager APIs.

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