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Table of Contents
What is the software paradox?
The evidence?. The four generations of software valuation
How did this happen?. Introduction ; The challenge of competing with free ; The challenge of competing with available ; The challenge of competing with your customer ; The challenge of developer empowerment
The software paradox at work. Adobe ; Amazon ; Apple ; Atlassian ; IBM ; Nest ; Oracle ; Salesforce ; VMware/Pivotal
What to do. The software paradox and your business ; Alternative models to explore
Final thoughts.
The evidence?. The four generations of software valuation
How did this happen?. Introduction ; The challenge of competing with free ; The challenge of competing with available ; The challenge of competing with your customer ; The challenge of developer empowerment
The software paradox at work. Adobe ; Amazon ; Apple ; Atlassian ; IBM ; Nest ; Oracle ; Salesforce ; VMware/Pivotal
What to do. The software paradox and your business ; Alternative models to explore
Final thoughts.