Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
2015
HF5415.1255 .B736 2015
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Details
Title
Brand, identity and corporate reputation / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias.
ISBN
9781784419431
9781784419448 (electronic bk.)
9781784419448 (electronic bk.)
Published
[Bradford, West Yorkshire, England] : Emerald, [2015]
Copyright
©2015
Language
English
Description
1 online resource (115 pages) : illustrations.
Call Number
HF5415.1255 .B736 2015
Dewey Decimal Classification
658.827
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Series
Marketing Intelligence & Planning, 0263-4503 ; Volume 33 Number 2
Available in Other Form
Brand, identity and corporate reputation.
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Online Access
Record Appears in
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