Unlimited

Authorized users

Can lend chapters, not whole ebooks

Communication campaigns and national integration in China's market economy era [electronic resource] : reviving the national soul / Yanru Chen.

9789812877338 (electronic book)
9812877339 (electronic book)
9789812877321
9812877320

Singapore : Springer, [2016]

©2016

English

1 online resource (ix, 239 pages).

P92.C5 C44 2016eb

302.230951

This book adopts the method of grounded theory in studying national communication campaigns in China, referred to as propaganda campaigns in the Chinese linguistic context. The study provides an exploratory and descriptive analysis of the ways in which the media in China fulfilled their function of building a Socialist spiritual civilisation and maintaining national integration during state propaganda campaigns. Explanations for the success and limitations of the campaigns are clearly expressed and combined with cautious statements on the limited role of the media in the process of national integration. The three major communication campaigns detailed in this book offer revelations regarding how to maintain mass morale and revive the national spirit at a time when economic pursuits and aspirations seem to be the top priority for individuals and institutions. A chief premise underpinning this study is that economic growth is not to be equated with social progress or human development, the latter encompassing a far more profound spiritual dimension, which takes far more delicate efforts to accomplish.

Includes bibliographical references (pages 235-239).

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed September 9, 2015).

Print version: 9789812877321

Online Resources > Ebooks
All Resources