Instilling a Desire to Learn: The Importance of a Well Designed Course; Digital Natives and the University Classroom and Beyond: Prompting Analysis, Personal Expression, and Ongoing Discourse; Curricular Innovations at the Intersection of Subsistence and Sustainability; Mental Imagery and Its Determinants as Factors of Consumers Emotional and Behavioral Responses: Situation Analysis in Online Shopping; References; Online International Outshopping Experience: Proposition of a Research Model

How Can an Assortment Be Reduced Without Changing the Perception of Variety? A Study of the Isolated Effects of Assortment Breadth and DepthAn Interactive Session with Top Reviewers; Participants; Global Growth in International Sport: A Niche Portfolio Strategy; Practices of Business Sustainability: Models and Cases; References; Videos for Marketing and Patient Education on Chinese Hospitals' Web Sites; Introduction; Literature Review; Methodology; Findings; Discussion and Conclusions; References; Interactive E-Health Tools for Patients on Chinese Hospitals' Web Sites; References

When Does the Value of Compensation Matter in Service Recovery?Introduction; Background; Methodology; Results and Discussion; Conclusion and Implications for Theory and Practice; References; Re-engineering the Brand Portfolio Following Mergers and Acquisitions (M&A): A Conceptual Framework; Introduction; Background; Organizational Inertia; Strategic Renewal; Strategic Renewal Following Mergers and Acquisitions; Re-engineering the Brand Portfolio Following Mergers and Acquisitions; Domestic Versus Cross-Border; Relative Size of Firms; Similarity Between Firms; Price Paid

Method of Payment Conclusion and Directions for Research; References; Investigating Global and Traditional Hispanic Culture in Hispanic TV Advertisements; References; Is Our Understanding of Other-Emerging Markets Blurred by Bric-focused Market Characteristics? Sheth Revisited; References; An Examination of Cultural Influences in Green Environmental Behaviour in India and the United States; References; Developing a Brand Talkativeness Scale; Introduction; Methodology and Analysis; Discussion; Conclusions and Implications; References

Oops! I Did It Again: Are Some Firms Less Likely to Encounter a Product-Harm Crisis?References; The Impact of Comparative Affective States on Online Brand Perceptions: The Moderating Role of Cultural Dimensions; Introduction; Background; Research Methods; Results and Discussion; The Impact of Other-Focused Loyalty Program on Hedonic Consumption and Emotional Branding: Implications for Cross-Cultural Study; Introduction; Background; Hypotheses; Methodology; Conclusion; Future Research and Limitations; References