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Frontmatter.
Part I: Theoretical Foundations.
Chapter 1: Reputation, Reputational Risk And Reputational Crisis In The Banking Industry: State Of The Art And Concepts For Improvements.
Chapter 2: Reputation, Reputational Crisis And Corporate Social Responsibility Of Banks: Measurement And Relationships
Part II: Learning From Case Studies
Chapter 3: The Libor Case And Focus On Barclays
Chapter 4: The Case Study Of Goldman Sachs
Chapter 5: The Case Study Of Lehman Brothers
Chapter 6: Unicredit And Reputation: A Journey Integrating Stakeholders' Perceptions Into Business Planning And Strategies
Chapter 7: Intesa Sanpaolo: A Case Study On Reputation Management And Its Relationship To Corporate Social Reputation
Part III: From Experience To Knowledge
Chapter 8: Managing Reputation: Reflections And Operational Suggestions.

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