How industry analysts shape the digital future [electronic resource] / Neil Pollock and Robin Williams.

First edition.

9780191774027 (electronic book)

Oxford : Oxford University Press, 2016.

English

1 online resource (xiv, 373 pages) : illustrations

10.1093/acprof:oso/9780198704928 doi

HC79.I55 P65 2016eb

658.4012

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests.

Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological innovation. Yet we know very little, if anything about them. This book seeks to explain how this was achieved and on what this authority rests.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on online resource; title from home page (viewed on January 27, 2016).

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