The blessings of business [electronic resource] : corporate America and the rise of conservative Evangelicalism / Darren E. Grem.
Grem, Darren E., author.
2016
BR517 .G74 2016eb
Available Online

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Title
The blessings of business [electronic resource] : corporate America and the rise of conservative Evangelicalism / Darren E. Grem.
Author
Grem, Darren E., author.
ISBN
9780190467012 (electronic book)
DOI
https://doi.org/10.1093/acprof:oso/9780199927975
Published
New York, NY : Oxford University Press, 2016.
Language
English
Description
1 online resource (xiii, 282 pages) : illustrations
Item Number
10.1093/acprof:oso/9780199927975 doi
Call Number
BR517 .G74 2016eb
Dewey Decimal Classification
261.850973
Summary
The Book of Matthew cautions readers that 'Ye cannot serve God and mammon,' but for at least a century conservative American Protestants have been trying to prove that adage wrong. 'The Blessings of Business' argues that while preachers, activists, and politicians have all helped spread the gospel, American evangelicalism owes its enduring strength in a large part to private enterprise.
Note
The Book of Matthew cautions readers that 'Ye cannot serve God and mammon,' but for at least a century conservative American Protestants have been trying to prove that adage wrong. 'The Blessings of Business' argues that while preachers, activists, and politicians have all helped spread the gospel, American evangelicalism owes its enduring strength in a large part to private enterprise.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from home page (viewed on June 7, 2016).
Available in Other Form
Blessings of business.
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Part I. How big businessmen shaped conservative evangelicalism. Fundamentalist fronts: Herbert J. Taylor, businessmen, and the "revival" of conservative evangelicalism
Corporate convictions: Billy Graham, big business, and the new evangelicalism
Corporate crusades: markets, missions, and R.G. LeTourneau's cold war
Part II. How conservative evangelicalism became big business. Marketplace missions: Chick-fil-A and the evangelical business sector
Culture industries: Heritage USA and the corporatization of evangelical culture
Free-market faith: Zig Ziglar and the business of evangelical culture war.

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