Recycling & redesigning logos [electronic resource] : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
Hodgson, Michael (Michael R.); Porter, Matthew.
2010
NC1002.L63 H63 2010eb
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Title
Recycling & redesigning logos [electronic resource] : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
Author
Hodgson, Michael (Michael R.)
ISBN
1592536115
9781592536115
9781610580694 (electronic book)
Publication Details
Beverly, Mass. : Rockport Publishers, c2010.
Language
English
Description
192 p. : ill. (chiefly col.)
Call Number
NC1002.L63 H63 2010eb
Dewey Decimal Classification
741.6
Summary
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Note
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Access Note
Access limited to authorized users.
Added Author
Porter, Matthew.
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Online Access
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Introduction : The unbearable likeness of bean
Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins
The only constant: change : Interview with David Turner, Turner Duckworth
Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands
Revolutions : Interview with Connie Birdsall and Brendán Murphy, Lippincott ; UPS logo: crossing the Great Divide
Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendán Murphy ; Weights&Pulleys
Section 3: Logo gallery.

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