Shakespeare's cultural capital : his economic impact from the sixteenth to the twenty-first century / edited by Dominic Shellard and Siobhan Keenan.
Shellard, Dominic, editor.; Keenan, Siobhan, 1973- editor.
2016
PR2976
Available Online

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Title Shakespeare's cultural capital : his economic impact from the sixteenth to the twenty-first century / edited by Dominic Shellard and Siobhan Keenan.
ISBN 9781137583161 (electronic book)
1137583169 (electronic book)
9781137583147
1137583142
978113758315
1137583150
Published [Houndmills, Basingstoke, Hampshire] : Palgrave Macmillan, [2016]
Copyright ©2016
Language English
Description 1 online resource (xiii, 187 pages) : illustrations
Call Number PR2976
Dewey Decimal Classification 822.33
Summary Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare's plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death. With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare's Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Shellard, Dominic, editor.
Keenan, Siobhan, 1973- editor.
Available in Other Form Shakespeare's cultural capital.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Introduction
Shakespeare and the impact of editing
markreting Shakespeare films: from tragedy to biopic
Shakespearean actors, memes, social media and the circulatioin of Shakespearean 'value'
Ales, Beers, Shakespears
A king rediscovered: the economic impact of Richard III and Richard III on the city of Leicester
Shakespeare is 'GREAT'
Sponsoring Shakespeare.

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