Inside campaigns : elections through the eyes of political professionals / William J. Feltus, George Washington University; Kenneth M. Goldstein, University of San Francisco; Matthew Dallek, George Washington University.
Feltus, William J., author.; Goldstein, Kenneth M., 1965- author.; Dallek, Matthew, 1969- author.
2017
JK2281 .F45 2017 (Mapit)
Available at General Collection

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Title Inside campaigns : elections through the eyes of political professionals / William J. Feltus, George Washington University; Kenneth M. Goldstein, University of San Francisco; Matthew Dallek, George Washington University.
Author Feltus, William J., author.
ISBN 9781506332963 (paperback)
150633296X (paperback)
Published Thousand Oaks, California : CQ Press, an imprint of SAGE, [2017].
Copyright ©2017
Language English
Description xvi, 304 pages : illustrations, maps ; 23 cm
Call Number JK2281 .F45 2017
Dewey Decimal Classification 324.70973
Summary "Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team provides guidance drawn from actual campaign case studies and contributes their own data-backed assessment of the current state of modern political campaign management. They offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America's state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate."--Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Goldstein, Kenneth M., 1965- author.
Dallek, Matthew, 1969- author.
Record Appears in On-Campus Resources > Books
All Resources
Losing and winning : the craft and science of political campaigns
Political math : how campaign matter
Political historian and data scientist : charting a path to victory through information and analysis
Entrepreneur and chief financial officer : launching and sustaining the campaign
Marketing Maven : reaching the campaign's target voter audiences
Producer and state manager : creating and presenting the campaign's messages
Spinmeister and policy wonk : navigating the media landscape
Field general : waging the war on the ground
Strategy enforcer and team builder : keeping a day-to-day focus on the long-term path to victory
Candidate caretaker and confidant : handling details and building trust.

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