Political marketing and the 2015 UK general election / editors, Darren G. Lilleker, Mark Pack.
2016
JN956
Linked e-resources
Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Political marketing and the 2015 UK general election / editors, Darren G. Lilleker, Mark Pack.
ISBN
9781137584403 (electronic book)
1137584408 (electronic book)
9781137584397
1137584408 (electronic book)
9781137584397
Published
London : Palgrave Macmillan, [2016]
Language
English
Description
1 online resource (xi, 151 pages)
Call Number
JN956
Dewey Decimal Classification
324.941/0905
Summary
This book brings together leading scholars to analyze political marketing in the context of the UK 2015 General Election. Election campaigns represent a time of intense marketing, including: the communication of party, party leader and candidate brands; the design and dissemination of key messages and policy proposals; identification of target voters; setting out strategies for the campaign; and translating strategies into specific communication tactics. Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core messages, advertising, media management, online campaigning and the campaign in the marginal seats). The collection offers insights into the most interesting and innovative aspects of the 2015 election campaign, determining how levels parties with differing resource approach elections and with what impacts, as well as what we can learn more broadly about marketing at general elections. The chapters are developed to make the topic accessible to non-scholars and to have real-world relevance.
Bibliography, etc. Note
Includes bibliographical references (pages 143-145) and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed June 30, 2016).
Added Author
Lilleker, Darren G., editor.
Pack, Mark, editor.
Pack, Mark, editor.
Series
Palgrave studies in political marketing and management.
Palgrave pivot.
Palgrave pivot.
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Online Access
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