Black ops advertising : native ads, content marketing and the covert world of the digital sell / Mara Einstein.
Einstein, Mara, author.
2016
HF6146.I58 E36 2016eb
Available Online

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Title Black ops advertising : native ads, content marketing and the covert world of the digital sell / Mara Einstein.
Author Einstein, Mara, author.
ISBN 9781944869168 (electronic book)
9781944869007
Published New York : OR Books, [2016]
Copyright ©2016
Language English
Description 1 online resource (244 pages)
Call Number HF6146.I58 E36 2016eb
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Available in Other Form Black ops advertising.
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Record Appears in Online Resources > Ebooks
All Resources
Introduction: why ads don't look like ads
From mass to millennials
What we share & why we share
Native advertising: publishers as marketers
Content marketing: marketers as publishers
The digital sell: big data, programmatic buying, and living by the numbers
The (dis)empowered consumer
Advertising ourselves to death.

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