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Table of Contents
Preface; Editor Bios; Editorial Board ; Acknowledgements; Contents; About the Authors; Part I: Introduction; Chapter 1: Making Sense ofßDigital Disruption Using aßConceptual Two-Order Model; 1.1 Introduction; 1.2 The Nature ofßtheßFirm; 1.3 Disrupted Industries; 1.4 Barriers toßEntry andßExit; 1.4.1 Structural Barriers; 1.4.2 Customer-Centred Barriers; 1.4.3 Soft Barriers; 1.5 Business Models, Strategies andßOperations; 1.6 Digital Disruption Conceptual Framework; 1.6.1 First- andßSecond-Order Disruptions; 1.6.2 Disruption Assessment; 1.7 Conclusion; References; Part II: Business Strategy.
Chapter 2: Whole Enterprise Social Media forßBusiness Performance2.1 Introduction; 2.2 Whole Enterprise Social Media; 2.3 The Social Media forßBusiness Performance Programme andßArchive; 2.4 Employee Involvement; 2.4.1 Social Media Application; 2.4.2 Examples fromßtheßArchive; 2.5 Customer Engagement; 2.5.1 Social Media Application; 2.5.2 Examples fromßtheßArchive; 2.6 Product Development andßDesign; 2.6.1 Social Media Application; 2.6.2 Examples fromßtheßArchive; 2.7 Supply Chain Management; 2.7.1 Social Media Application; 2.7.2 Examples fromßtheßArchive.
2.8 Metrics forßEnterprise-Wide Social Media2.8.1 Social Media Application; 2.8.2 Examples fromßtheßArchive; 2.9 Strategy Formulation andßIntegration; 2.10 Conclusion; References; Chapter 3: Cultural Communication Patterns: AßWay How Management andßEngineering Can Improve Their Mutual Understanding; 3.1 The Problem: TheßDisruption ofßCommunication; 3.2 The Complexity ofßCommunication andßCognition; 3.2.1 Embodiment; 3.2.2 Communication asßaßProcess; 3.2.3 Motives andßMotivation; 3.3 Patterns forßBetter Shared Representation; 3.3.1 Design Patterns andßPattern Languages.
3.3.2 Cultural Communication inßPatterns3.3.3 Motives inßCultural Patterns; 3.4 Conclusion; References; Chapter 4: Technology andßDisruption: How theßNew Customer Relationship Influences theßCorporate Strategy; 4.1 Disruptive Technology andßIts Challenges forßCRM; 4.2 Data inßaßDigital World; 4.3 Information Flow Triggered by theßCompany; 4.3.1 Using Data toßImprove theßCustomer Experience; 4.3.2 Customer Feedback asßaßLearning System; 4.3.3 New andßModified Products toßMeet Customer Requirements; 4.3.4 Differentiated Customer Management toßIncrease theßCustomer Retention Rate.
4.4 Customer Centricity asßKey Element ofßtheßDigital Business ModelReferences; Chapter 5: Platform Business Models andßInternet ofßThings asßComplementary Concepts forßDigital Disruption; 5.1 Times ofßDigital Disruption; 5.2 Platform Concepts; 5.2.1 Markets, Integrated Firms, Intermediaries, andßPlatforms; 5.2.2 An Overall Perspective onßPlatforms; 5.2.3 An Individual Perspective onßPlatforms; 5.3 The Internet, theßInternet ofßThings, andß"Industry 4.0"; 5.3.1 Similarities andßDifferences ofßInternet ofßThings andß"Industry 4.0"; 5.3.2 Application ofßInternet ofßThings andßIndustry 4.0.
Chapter 2: Whole Enterprise Social Media forßBusiness Performance2.1 Introduction; 2.2 Whole Enterprise Social Media; 2.3 The Social Media forßBusiness Performance Programme andßArchive; 2.4 Employee Involvement; 2.4.1 Social Media Application; 2.4.2 Examples fromßtheßArchive; 2.5 Customer Engagement; 2.5.1 Social Media Application; 2.5.2 Examples fromßtheßArchive; 2.6 Product Development andßDesign; 2.6.1 Social Media Application; 2.6.2 Examples fromßtheßArchive; 2.7 Supply Chain Management; 2.7.1 Social Media Application; 2.7.2 Examples fromßtheßArchive.
2.8 Metrics forßEnterprise-Wide Social Media2.8.1 Social Media Application; 2.8.2 Examples fromßtheßArchive; 2.9 Strategy Formulation andßIntegration; 2.10 Conclusion; References; Chapter 3: Cultural Communication Patterns: AßWay How Management andßEngineering Can Improve Their Mutual Understanding; 3.1 The Problem: TheßDisruption ofßCommunication; 3.2 The Complexity ofßCommunication andßCognition; 3.2.1 Embodiment; 3.2.2 Communication asßaßProcess; 3.2.3 Motives andßMotivation; 3.3 Patterns forßBetter Shared Representation; 3.3.1 Design Patterns andßPattern Languages.
3.3.2 Cultural Communication inßPatterns3.3.3 Motives inßCultural Patterns; 3.4 Conclusion; References; Chapter 4: Technology andßDisruption: How theßNew Customer Relationship Influences theßCorporate Strategy; 4.1 Disruptive Technology andßIts Challenges forßCRM; 4.2 Data inßaßDigital World; 4.3 Information Flow Triggered by theßCompany; 4.3.1 Using Data toßImprove theßCustomer Experience; 4.3.2 Customer Feedback asßaßLearning System; 4.3.3 New andßModified Products toßMeet Customer Requirements; 4.3.4 Differentiated Customer Management toßIncrease theßCustomer Retention Rate.
4.4 Customer Centricity asßKey Element ofßtheßDigital Business ModelReferences; Chapter 5: Platform Business Models andßInternet ofßThings asßComplementary Concepts forßDigital Disruption; 5.1 Times ofßDigital Disruption; 5.2 Platform Concepts; 5.2.1 Markets, Integrated Firms, Intermediaries, andßPlatforms; 5.2.2 An Overall Perspective onßPlatforms; 5.2.3 An Individual Perspective onßPlatforms; 5.3 The Internet, theßInternet ofßThings, andß"Industry 4.0"; 5.3.1 Similarities andßDifferences ofßInternet ofßThings andß"Industry 4.0"; 5.3.2 Application ofßInternet ofßThings andßIndustry 4.0.