The principles of Islamic marketing/ Baker Ahmad Alserhan.
Alserhan, Baker Ahmad.
2011
HF5475.I74 A47 2011
Available Online

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Title The principles of Islamic marketing/ Baker Ahmad Alserhan.
Author Alserhan, Baker Ahmad.
ISBN 9780566089220 (hardback : alk. paper)
9781409428947 (electronic bk.)
Imprint Burlington, Vt. : Gower, c2011.
Language English
Description xiii, 204 p.
Call Number HF5475.I74 A47 2011
Dewey Decimal Classification 658.80088/297
Note Includes index.
Access Note Access limited to authorized users.
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All Resources
Understanding Islamic marketing
Islamic business ideals
Markets and marketing in Islam
The Islamic marketing mix
The Islamic product
The Islamic pricing practices
Islamic promotions
Islamic logistics (Halal logistics)
Issues in Islamic marketing
The Muslim consumer
Islamic branding 1 : concepts and background
Islamic branding 2 : brands as deeds
Islamic hospitality.

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