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Table of Contents
Understanding Islamic marketing
Islamic business ideals
Markets and marketing in Islam
The Islamic marketing mix
The Islamic product
The Islamic pricing practices
Islamic promotions
Islamic logistics (Halal logistics)
Issues in Islamic marketing
The Muslim consumer
Islamic branding 1 : concepts and background
Islamic branding 2 : brands as deeds
Islamic hospitality.
Islamic business ideals
Markets and marketing in Islam
The Islamic marketing mix
The Islamic product
The Islamic pricing practices
Islamic promotions
Islamic logistics (Halal logistics)
Issues in Islamic marketing
The Muslim consumer
Islamic branding 1 : concepts and background
Islamic branding 2 : brands as deeds
Islamic hospitality.