Lydia Pinkham : the face that launched a thousand ads / Sammy R. Danna.
Danna, Sammy R. (Sammy Richard), 1934-; ProQuest (Firm)
2015
RM671.A1 D25 2015
Available Online

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Title Lydia Pinkham : the face that launched a thousand ads / Sammy R. Danna.
Author Danna, Sammy R. (Sammy Richard), 1934-
ISBN 9780810889095 (electronic bk.)
0810889099 (electronic bk.)
9780810889088
0810889080
Published Lanham : Rowman & Littlefield, 2015.
Language English
Description 1 online resource (xv, 117 pages, 12 unnumbered pages of plates) : illustrations.
Call Number RM671.A1 D25 2015
Dewey Decimal Classification 610.82
Bibliography, etc. Note Includes bibliographical references (pages 101-112) and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on print version record.
Added Corporate Author ProQuest (Firm)
Available in Other Form Original 0810889080
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction : why write on Lydia Pinkham?
The Pinkham family
Society's views of women in the 19th century
Early medical practices : from bloodletting to leeches
The rise of patent medicines and their abuse
The birth of the compound and the face that launched a 1000 ads
Lydia Pinkham's vegetable compound catches on : the 1880s
The compound takes off : the 1890s and 1900s
The compound and foreign advertising : the 1900s
The Lydia Pinkham Company and the use of testimonials
New advertising methods : trade cards, booklets, pamphlets
Enter the journalists! : the muckraking and the patent medicine industry
Lydia pinkham reformulated
Conclusion : Lydia Pinkham and her impact.

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