Myths of PR : all publicity is good publicity and other popular misconceptions / Rich Leigh.
Leigh, Rich, author.; ProQuest (Firm)
2017
HM1221 .L45 2017
Available Online

Linked e-resources

Linked Resource Online Access

Details

Title Myths of PR : all publicity is good publicity and other popular misconceptions / Rich Leigh.
Author Leigh, Rich, author.
ISBN 9780749479602 (electronic book)
0749479604 (electronic book)
9780749479596
Published London ; New York, NY : Kogan Page Limited, [2017]
Language English
Description 1 online resource (x, 214 pages.)
Call Number HM1221 .L45 2017
Dewey Decimal Classification 302.23/1
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Online resource; title from digital title page (viewed on April 07, 2017).
Added Corporate Author ProQuest (Firm)
Series Business myths
Available in Other Form Myths of PR.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
About the author
Acknowledgements
Introduction
Myth 1: PR is all spin, smokescreens and lies
Myth 2: PR results can't be measured
Myth 3: All publicity is good publicity
Myth 4: The press release is dead
Myth 5: The media ignores good news
Myth 6: You have to pay to see social media benefits
Myth 7: PR is glamorous
Myth 8: Calling the media is a no-no
Myth 9: That you can make something go viral
Myth 10: You have to be an extrovert to succeed in PR
Myth 11: PR is the silver bullet
Myth 12: Good people and products market themselves
Myth 13: The more you pay, the better the job done
Myth 14: PR results are instant
Myth 15: Consumers want conversations with brands
Myth 16: Working in-house is easier
Myth 17: Media relationships are especially important
Myth 18: Wage gap figures
Conclusion
Index.

Browse Subjects

Show more subjects...

Statistics

from
to
Export