Marketing organization development consulting : a how-to guide for OD consultants / William J. Rothwell, Jong Gyu Park, Jae Young Lee.
Rothwell, William J., 1951- author.; Park, Jong Gyu, author.; Yi, Chae-yŏng, 1964- author.; EBSCOhost
2017
HD69.C6 R68 2017
Available Online

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Title Marketing organization development consulting : a how-to guide for OD consultants / William J. Rothwell, Jong Gyu Park, Jae Young Lee.
Author Rothwell, William J., 1951- author.
ISBN 9781315311722 electronic book
1315311720 electronic book
9781138033313
1138033316
9781315311739 electronic book
1315311739 electronic book
1315311712
1315311704
1138721107 hardback
Published Boca Raton, FL : CRC Press is an imprint of Taylor & Francis Group, an Informa business, [2017]
Copyright ©2017
Language English
Description 1 online resource ( xxviii, 202 pages)
Call Number HD69.C6 R68 2017
Dewey Decimal Classification 001
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ipswich, MA Available via World Wide Web.
Source of Description Print version record.
Added Author Park, Jong Gyu, author.
Yi, Chae-yŏng, 1964- author.
Added Corporate Author EBSCOhost
Available in Other Form Marketing organization development consulting.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Unique challenges in marketing change management, performance consulting and organization development / by William J. Rothwell
Marketing landscape, tools, and definitions / by Michelle Welliver
Evaluating personal strengths and weaknesses / by Jong Gyu Park
Evaluating unmet needs and opportunities / y Marie Saul
Proposal process / by Aileen Zaballero
Pricing OD consulting services / by William J. Rothwell
Channels for organization development marketing / by Zakiya Alsadah
Communication planning and branding / by Azadeh Omrani-Kermani
Personal sales / by Jamie Campbell
Executive-level communications / by Jae Young Lee
How measurement and appraisal can be the means to the end of marketing organization development / by Patricia Macko
The future of marketing organization development consulting / by William J. Rothwell.

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