Competitive strategy for media firms: strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
2005
HE8689.4 .C43 2005
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Details
Title
Competitive strategy for media firms: strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
Author
Chan-Olmsted, Sylvia M.
ISBN
0805848126 (cloth : alk. paper)
Publication Details
Mahwah, N.J. : L. Erlbaum Associates, 2005.
Language
English
Description
xiv, 242 p. : ill.
Call Number
HE8689.4 .C43 2005
Dewey Decimal Classification
384.54/068/4
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Series
LEA's communication series.
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