Bright modernity : color, commerce, and consumer culture / Regina Lee Blaszczyk and Uwe Spiekermann
Part I. Foundations : industry and education
Coloring the world : marketing German dyestuffs in the late nineteenth and early twentieth centuries / Alexander Egel
Learning to see with Milton Bradley / Nicholas Gaskill
Part II : Gender and color
"Real men wear pink"? : a gender history of color / Dominique Grisard
New words and fanciful names : dyes, color, and fashion in the mid-nineteenth century / Charlotte Nicklas
Let's go color shopping with Charles Sanders Peirce : color scientists as consumers of color / Michael Rossi
Part III : Ringmasters to the rainbow : color inventions and visual culture
Movies meet the rainbow / Joyce Bedi
Glamour pink : the marketing of residential electric lighting in the age of color, 1920s-1950s / Margaret Maile Petty
Life in color : Life magazine and the color reproduction of works of art / Melissa Renn
Part IV : Predicting the rainbow
The color schemers : American color practice in Britain, 1920s-1960s / Regina Lee Blaszczyk
Modeurop : using color to unify the European shoe and leather industry / Ingrid Giertz-Mårtenson
Who decides the color of the season? : how a trade show called Première vision changed fashion culture / Mary Lisa Gavenas.