Part I: Theoretical Basis of Decision-Making-Interdisciplinary Approach
Chapter 1: Neurobiology of Decision Making – Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals
Chapter 2: Psychological Determinants of Decision-Making
Chapter 3: Emotions in Decision-Making
Chapter 4: Application of Neuroscience in Management
Chapter 5: Neuroeconomics – Genesis and Essence
Chapter 6: Measuring Economic Propensities
Chapter 7: Convolutional Representation in Brain Simulation to Store and analyze Information about the Surrounding Environment for the needs of decision-making
Part II: Behavioral Aspects of Economic Decision Making
Chapter 8: Identification of Heuristics in the Process of Decision-Making on Financial Markets
Chapter 9: The Impact of Behavioural Factors on Decisions Made by Individual Investors on the Capital Markets
Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects
Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange. The Case of UEFA EURO 2012 and 2016
Chapter 12: Behavioural Aspects of Performance Measurement Systems in Enterprises
Chapter 13: The Impact of Behavioural Factors on the Decisive Usefulness of Accounting Information
Chapter 14: The Selected Problems of Behavioural Accounting – the Issue of Intellectual Capital
Chapter 15: The Impact of Information Usefulness of E-Commerce Services on Users Behaviors
Chapter 16: System Dynamics Modeling in Behavioral Decision Making
Chapter 17: Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision Making Process
Part III: Practical Issues – Case Studies
Chapter 18: Validation of EEG as an Advertising Research Method – Relation between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs)
Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets
Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality
Chapter 21: The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process
Chapter 22: Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements
Chapter 23: Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking
Chapter 24: Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage
Chapter 25: The Use of Experiment In Simulation of Debt of Local Government Units
Chapter 26: Reflections on Research Process: Online Experiments on Allegro Platform.