Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
2003
BF367 .P464 2003
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Title
Persuasive imagery [electronic resource] : a consumer response perspective / edited by Linda M. Scott, Rajeev Batra.
ISBN
0805842020
Publication Details
Mahwah, N.J. : Lawrence Erlbaum Associates, 2003.
Language
English
Description
xxi, 436 p. : ill. (some col.).
Call Number
BF367 .P464 2003
Dewey Decimal Classification
153.8/52
Bibliography, etc. Note
Includes bibliographical references and indexes.
Access Note
Access limited to authorized users.
Added Author
Series
Advertising and consumer psychology.
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