Information marketing/ Jennifer Rowley.
Rowley, J. E.
2006
HD9999.I492 R69 2006
Available Online

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Title
Information marketing/ Jennifer Rowley.
Author
Rowley, J. E.
Edition
2nd ed.
ISBN
0754644138 (alk. paper)
Publication Details
Aldershot, England ; Burlington, VT : Ashgate, c2006.
Language
English
Description
xvi, 228 p. : ill.
Call Number
HD9999.I492 R69 2006
Dewey Decimal Classification
025.04068/8
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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Marketing
The information marketplace
Customers
Information products and services
Building customer relationships
Branding and corporate identity
Marketing communications
Price and pricing policy
Collecting marketing data
Marketing strategy and planning.

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