The Demand for International Football Telecasts in the United States.
Nalbantis, Georgios.; Pawlowski, Tim.
2016
HB71-74
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Title The Demand for International Football Telecasts in the United States.
Author Nalbantis, Georgios.
ISBN 9783319480756
3319480758
331948074X
9783319480749
DOI https://doi.org/10.1007/978-3-319-48075-6
Imprint Cham : Springer International Publishing, 2016.
Language English
Description 1 online resource (213 pages).
Other Standard Identifiers 10.1007/978-3-319-48075-6 doi
Call Number HB71-74
Dewey Decimal Classification 330
Summary This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions. These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market. Georgios Nalbantis is Research Assistant in the Department for Sport Economics, Sport Management and Media Research, at the University of Tübingen, Germany. His research interests include the economics of league competitions as well as the econometric analysis of sports demand and regulations of sport systems. He was supported by the João Havelange Research Scholarship of FIFA / CIES and has co-authored papers that have appeared in Applied Economics and Journal of Sports Economics. Tim Pawlowski is Professor for Sport Economics (Chair in Sport Economics, Sport Management and Media Research) at the University of Tübingen, Germany. His research is focused on the economics of league competitions and the econometric analysis of sports demand, as well as the financing of sport systems; and was supported with research grants from the German Research Foundation (DFG), UEFA and FIFA. He is one of the founding members of the European Sport Economics Association (ESEA), has published widely across international journals and was principal investigator in research projects (amongst others) for the Federal Ministry of Finance in Germany and Major League Soccer (MLS).
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Description based on print version record.
Added Author Pawlowski, Tim.
Series Palgrave Pivots in sports economics.
Available in Other Form Demand for International Football Telecasts in the United States.
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The Demand for International Football Telecasts in the United States; Executive Summary; Acknowledgements; Contents; List of Figures; List of Tables; 1 Introduction; 2 The Football Broadcast Market in the USA; 2.1 Overview of the Broadcast Landscape; 2.2 Overview of the Football Broadcast Market; 2.3 The Relevance of the Football Market; Notes; References; 3 State of Research; 3.1 Demand for Televised Sports Events; 3.1.1 Economic Aspects; 3.1.2 Quality Aspects; 3.1.3 Uncertainty of Outcome Hypothesis (UOH); 3.1.4 Opportunity Costs; 3.1.5 Other Aspects.

3.2 Summary of Previous Findings and Their LimitationsNotes; References; 4 Data; 4.1 Sample Selection; 4.1.1 Leagues and Games; 4.1.2 Individuals; 4.2 Survey Method and Implementation; 4.2.1 Design and Structure of the Surveys; 4.2.2 Operationalisation of the Variables; 4.2.3 Implementation of the Surveys; 4.3 Data and Quality Corrections; 4.4 Sample Characteristics; 4.5 Representativeness of the Sample; Notes; References; 5 Results; 5.1 League-Level Demand; 5.1.1 Interest in Football, Leagues and Supporter Status; 5.1.2 Competitive Balance; 5.1.3 Perceived Quality of Play.

5.1.4 League and Competition Viewership5.1.5 Willingness to Pay; 5.2 Game-Level Demand; 5.2.1 Game Uncertainty; 5.2.2 Intention to Consume; 5.2.3 Willingness to Pay; Notes; References; 6 Discussion and Conclusion; 6.1 Synopsis of the Research Report; 6.2 Discussion of the Findings and Managerial Implications; 6.3 Limitations and Future Research; Notes; References; Appendix; A.1 Overview of Football-Related TV Demand Studies; A.2 Share of Club Supporters Per League; A.3 Detailed Information About the Viewership Models.

Descriptive statistics conditional on the number of games watched on a typical matchday/weekA. 4 Surveys' Field Report; A.5 Questionnaire (Survey 1); 8.5 Questionnaire (Survey 2); Index.

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