North American perspectives on the development of public relations : other voices / Tom Watson, editor.
Watson, Tom, 1950- editor.
2017
HD59.6.U6 N67 2017
Available Online

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Title North American perspectives on the development of public relations : other voices / Tom Watson, editor.
ISBN 9781349950447 electronic book
1349950440 electronic book
9781349950430
1349950432
DOI https://doi.org/10.1057/978-1-349-95044-7
Published London : Palgrave Macmillan, [2017]
Language English
Description 1 online resource.
Item Number 10.1057/978-1-349-95044-7 doi
Call Number HD59.6.U6 N67 2017
Dewey Decimal Classification 659.2
Summary This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework.. The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches. Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history. Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Description based on online resource; title from digital title page (viewed on December 30, 2016).
Added Author Watson, Tom, 1950- editor.
Series National perspectives on the development of public relations.
Available in Other Form North American Perspectives on the Development of Public Relations : Other Voices
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Introduction (Tom Watson)
Chapter 1 United States
antecedents and proto-PR (Cayce Myers)
Chapter 2 United States
development and expansion of public relations (Margot Opdycke Lamme, Karen Miller Russell, Denise Hill and Shelley Spector)
Chapter 3 Canada
development and expansion of public relations (Amy Thurlow)
Chapter 4 Public relations education and the development of professionalization in Canada and the United States (Donald K. Wright and Terence (Terry) Flynn)
Chapter 5 Government public relations in Canada and the United States (Mordecai Lee, Fraser Likely and Jean Valin)
Chapter 6 Entertainment publicity and public relations (Donn J. Tilson)
Chapter 7 Political communications and lobbying in the United States (Edward J. Downes, Dustin Supa and Esther Austin)
Chapter 8 The historiography of North American public relations (Karla K. Gower).

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