Value-oriented media management : decision making between profit and responsibility / edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon.
2017
P96.M34
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Details
Title
Value-oriented media management : decision making between profit and responsibility / edited by Klaus-Dieter Altmeppen, C. Ann Hollifield, Joost van Loon.
ISBN
9783319510088 (electronic book)
3319510088 (electronic book)
9783319510064
3319510061
3319510088 (electronic book)
9783319510064
3319510061
Published
Cham, Switzerland : Springer, [2017]
Copyright
©2017
Language
English
Description
1 online resource.
Item Number
10.1007/978-3-319-51008-8 doi
Call Number
P96.M34
Dewey Decimal Classification
302.23068
Summary
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers' decisions. It discusses how economic as well as societal values can be equally integrated in media management processes and how such values affect the internal as well as external environment of media companies. The contributions analyze various issues in media management, such as the relationship between quality and audience demand, the role of branding in building values, changes in the value chain, and the impact of deregulation. Further important topics include hypercompetition, mediatization, challenges for media managers and the meaning of corporate social responsibility.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Online resource, title from PDF title page (viewed May 28, 2017).
Series
Media business and innovation.
Available in Other Form
Print version: 9783319510064
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Online Access
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Table of Contents
Theories, Concepts and Findings in Value-Oriented Media Management
Cultures and Organizations: Structures, Actions and Values in Media Companies
Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation
Trust, Branding, Digitalization: Value Drivers.
Cultures and Organizations: Structures, Actions and Values in Media Companies
Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation
Trust, Branding, Digitalization: Value Drivers.