Marketing demystified
Marketing applied : a strategic overview of marketing
What do I want?
Your market and what it needs
Your operational environment
Assessing your own capabilities
Identifying and evaluating your competitors
Positioning your product or service
Pricing your products and services
Deciding on your marketing strategy
Developing and delivering your message
Getting your message out there
Selling effectively and ethically
Standing by your word
Calling in the pros
Conclusion.