Introduction: revisiting the genealogy of consumer capitalism through liminality
On the threshold of a new era : making way for modernity
A new economic life
Souls in transition
Making the consumer city : the theatricalization of urban life
The chicago world's fair of 1893 and the urban ideal
The city as spectacle
The presentation of self in urban daily life
The genesis of the consumer : "image-making" and the production of desire
The personality of business
The new basis of civilization
Subjects of desire
Marketing professionalism: the engine of consumer capitalism and its lasting effect
Marketing plan and consumer research
Relationship marketing and the experience economy
Planned obsolescence and the consumption engineer
Concluding remarks
Bibliography
Index.