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Foreword by the Vice-Chancellor of Universiti Sains Malaysia; Preface; Acknowledgements; Contents; Notes; Part I: Introduction: Private Housing Developers in Malaysia; Chapter 1: Private Housing Developers and Their Competitive Advantage; 1.1 Introduction; 1.2 Business Success and Competitive Advantage; 1.3 The Underpinning Theories; 1.3.1 Theme 1: Characteristics of Owner-Managers; 1.3.1.1 Demographic Profiles; 1.3.1.2 Positive Traits; 1.3.2 Theme 2: Firm Resources and Management; 1.3.2.1 Land Bank; 1.3.2.2 Strategy and Planning; 1.3.2.3 Market Analysis; 1.3.2.4 Financial Management
1.3.2.5 Social Network1.3.2.6 Marketing Principles; 1.3.2.7 Quality Products; 1.3.2.8 Innovative Projects; 1.3.2.9 Project Location; 1.3.2.10 Firm's Reputation; 1.3.2.11 Housing Price; 1.3.3 Theme 3: External Factors; 1.3.3.1 Government Roles; 1.3.3.2 Macroeconomic Indices; 1.3.3.3 External Fund; 1.4 Summary; References; Chapter 2: Profile of Malaysian Housing Developers; 2.1 Introduction; 2.2 Brief History of Housing Developers in Malaysia; 2.3 Housing Development Process; 2.4 New Big Players and Mergers in the Malaysian Housing Industry; 2.5 Perceived Success of Malaysian Housing Developers
2.6 Current Scenario of Housing Developers in Malaysia2.6.1 Johor; 2.6.2 Melaka; 2.6.3 Negeri Sembilan; 2.6.4 Klang Valley (Comprising Selangor, Kuala Lumpur and Putrajaya); 2.6.5 Perak; 2.6.6 Penang; 2.6.7 Kedah and Perlis; 2.6.8 Kelantan; 2.6.9 Terengganu; 2.6.10 Pahang; 2.6.11 Sarawak; 2.6.12 Sabah; 2.7 Foreign Developers in Malaysia; 2.8 Conclusion; References; Part II: Small- and Medium-Scale Private Housing Developers; Chapter 3: Maka Corporation Sdn Bhd; 3.1 How Did You Actually First Expose Yourself to the Business in the Housing Industry?
3.2 What Is So Interesting About the Career in Housing Development?3.3 Don't You Require a Large Capital to Become a Housing Developer?; 3.4 Many People Said that This Joint Venture (JV) System Is Less Profitable, Compared to Direct Purchase of the Land from Landowners. What Are the Effects of These Transactions?; 3.5 How Could Your Company Continue to Remain Active in This Business Despite All These Precarious Environments?; 3.6 Could You Please Share with Us Your Specific Managerial Practices?; 3.7 Do You Set any Particular Production Target to Be Achieved?
3.8 How Do You Deal with Public Relation and Networking?3.9 Can You Share Some of the Marketing Methods Practised by Your Firm?; 3.10 What Are the Main Challenges Currently Facing the Industry?; 3.11 In Relation to That, What Are Regulations and Laws that Hinder the Growth of Housing Developers?; 3.12 The Government Intends to Introduce 'Build-Then-Sell' System Very Soon. How Will that Impact You as a Developer?; 3.13 Have You Ever Had Problems in Getting Loans?; 3.14 Business-Wise, What Was the Toughest Challenge Ever Faced by You?
1.3.2.5 Social Network1.3.2.6 Marketing Principles; 1.3.2.7 Quality Products; 1.3.2.8 Innovative Projects; 1.3.2.9 Project Location; 1.3.2.10 Firm's Reputation; 1.3.2.11 Housing Price; 1.3.3 Theme 3: External Factors; 1.3.3.1 Government Roles; 1.3.3.2 Macroeconomic Indices; 1.3.3.3 External Fund; 1.4 Summary; References; Chapter 2: Profile of Malaysian Housing Developers; 2.1 Introduction; 2.2 Brief History of Housing Developers in Malaysia; 2.3 Housing Development Process; 2.4 New Big Players and Mergers in the Malaysian Housing Industry; 2.5 Perceived Success of Malaysian Housing Developers
2.6 Current Scenario of Housing Developers in Malaysia2.6.1 Johor; 2.6.2 Melaka; 2.6.3 Negeri Sembilan; 2.6.4 Klang Valley (Comprising Selangor, Kuala Lumpur and Putrajaya); 2.6.5 Perak; 2.6.6 Penang; 2.6.7 Kedah and Perlis; 2.6.8 Kelantan; 2.6.9 Terengganu; 2.6.10 Pahang; 2.6.11 Sarawak; 2.6.12 Sabah; 2.7 Foreign Developers in Malaysia; 2.8 Conclusion; References; Part II: Small- and Medium-Scale Private Housing Developers; Chapter 3: Maka Corporation Sdn Bhd; 3.1 How Did You Actually First Expose Yourself to the Business in the Housing Industry?
3.2 What Is So Interesting About the Career in Housing Development?3.3 Don't You Require a Large Capital to Become a Housing Developer?; 3.4 Many People Said that This Joint Venture (JV) System Is Less Profitable, Compared to Direct Purchase of the Land from Landowners. What Are the Effects of These Transactions?; 3.5 How Could Your Company Continue to Remain Active in This Business Despite All These Precarious Environments?; 3.6 Could You Please Share with Us Your Specific Managerial Practices?; 3.7 Do You Set any Particular Production Target to Be Achieved?
3.8 How Do You Deal with Public Relation and Networking?3.9 Can You Share Some of the Marketing Methods Practised by Your Firm?; 3.10 What Are the Main Challenges Currently Facing the Industry?; 3.11 In Relation to That, What Are Regulations and Laws that Hinder the Growth of Housing Developers?; 3.12 The Government Intends to Introduce 'Build-Then-Sell' System Very Soon. How Will that Impact You as a Developer?; 3.13 Have You Ever Had Problems in Getting Loans?; 3.14 Business-Wise, What Was the Toughest Challenge Ever Faced by You?