Small town tourism in South Africa / Ronnie Donaldson.
Donaldson, Ronnie, author.
2018
G155.S57
Available Online

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Title Small town tourism in South Africa / Ronnie Donaldson.
Author Donaldson, Ronnie, author.
ISBN 9783319680880 (electronic book)
3319680889 (electronic book)
9783319680873
3319680870
DOI https://doi.org/10.1007/978-3-319-68088-0
Published Cham, Switzerland : Springer, [2018]
Language English
Description 1 online resource.
Item Number 10.1007/978-3-319-68088-0 doi
Call Number G155.S57
Dewey Decimal Classification 338.4/791
Summary This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores. In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa's first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town's poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton's tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events - creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. Chapter 8 provides a synthesis by drawing on the thesis of the urban growth machine by power elites.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Digital File Characteristics text file PDF
Source of Description Online resource; title from PDF title page (viewed Oct. 24, 2017).
Series Urban book series.
Available in Other Form Small town tourism in South Africa.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Introduction: small towns in context
A decade of small town tourism research in South Africa (2007
2016)
In the name of tourism: Developing an image and brand
the case of the Richmond book town
Some more branding: 'National Town of the Year' as stimulus for tourism growth
Cittaslow: going nowhere slowly?
Rural (small town) tourism-led gentrification
And then there was another festival
Conclusion: The power behind tourism development.

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