Advances in Luxury Brand Management; Contents; List of Figures; List of Tables; Introduction: Luxury Brand Management Insights and Opportunities; The Luxury Industry; Consumer Luxury Brand Perceptions; Ingredient Branding; Luxury Brand Experience and Journey; Luxury Brand Co-creation in a Digitally Connected World; Luxury and Sustainability; Luxury Brand Counterfeits; Outline of Chapters; Conclusion; References; The End of Luxury as We Knew It?; From Niche to Mass; Is Luxury Brand Management a Financially Driven Strategy?; From Bespoke Brands to World Megabrands.

Why Luxury Needs Cult ProductsIs Luxury Management a Science of Artificial Rarity?; Self-elevation: Learning from Religion and Art; What Are the New Purposes of Luxury Stores Today?; Luxury Challenges for the Future: Sustaining the Gap; References; Luxury Brand Marketing
The Experience Is Everything!; Introduction; A New Luxury Paradigm; Parameters of Luxury; Consumption of Luxury; Luxury and Postmodernism; Experiential Luxury Marketing; The Experience Economy; Dimensions of the Luxury Experience; Strategies for Experiential Luxury Marketing; Conclusions and Implications; References.

The Luxury Brand Strategy ChallengeReferences; The Specificity of Luxury Management: Turning Marketing Upside Down; Introduction; Luxury Marketing: A Difference of Level or of Nature?; The Essence of Luxury: Recreating the Social Distance; Luxury as a Badge: Luxury for Others; Luxury for Oneself; Luxury and Fashion; Turning Marketing Upside Down; Forget About 'Brand Positioning', Worship Brand Identity; Be Superlative, Never Comparative; Should You Aim at the Pursuit of Perfection? No Flaws, No Charm; Resist Clients' Demands; Don't Look for Equality with Your Clients.

Make It Difficult for Clients to BuyThe Role of Advertising Is Not to Sell; Advertise to Those Whom You Are Not Targeting; Raise Your Prices Continuously in Order to Increase Demand; Unveiling the Specific Marketing of Luxury Brands; The Luxury Sector Hit by the Economic Crisis; The Future of Luxury Brands: From Retreat to Rebound; References; Luxury Consumption in the Trade-Off Between Genuine and Counterfeit Goods: What Are the Consumers' Underlying Motives and Value-Based Drivers?; Introduction; Theoretical Background and Construct Definition.

The Luxury Concept and Motives for Luxury ConsumptionDefinition of Counterfeiting; Conceptual Model: Determinants of Consumers' Luxury Value Perceptions; Financial Value; Functional Value; Individual Value; Social Value; Counterfeiting Research: Selection Method and State of the Art; Price and Price-Quality Relationship; Product Characteristics and Related Involvement; Individual Characteristics; Status-Oriented Consumption; Implications for Countermeasures Against Counterfeit Consumption; Legal Countermeasures; Ethical Countermeasures; Economic Countermeasures.