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Table of Contents
Intro; Contents; About the Author; Foreword; Acknowledgments; Preface: Cadence Is King; Introduction: Microwave Thinking; Chapter 0: Start with Why; Chapter 1: Get Into the Entrepreneurial Mindset; How? Become an Entrepreneur.; Sustaining Your Transformation and Making It Ongoing; How Is This Information Presented?; Part I: Five Lessons from Lean Startup Thinking; Chapter 2: Start with the Customer in Mind; What I Read; What Happened When I Tried Implementing in Big Corporations; Think John Deere; What I Learned as I Adapted the Concept in a Corporation; What I Implemented
Chapter 3: Define and Communicate the Mission and VisionWhat I Read; What I Learned from Implementing These Concepts in Big Corporations; What I Learned from Implementing OKRs at Large Companies; Chapter 4: Synthesize an Integrative Operating Model; What I Read; What Happened When I Tried Implementing in Big Corporations; What I Learned As I Adapted the Concepts at Corporations; Chapter 5: Identify Metrics That Matter; What I Read; What Happened When I Tried Implementing in Big Corporations; What I Learned As I Adapted the Concepts at Corporations; Chapter 6: Pivot or Persevere
What I ReadWhat Happened When I Tried Implementing in Big Corporations; What I Learned As I Adapted the Concepts in Corporations; Part II: Five Techniques to Succeed; Chapter 7: First 30 Days; Define Vision; Identify Customer Personas; Prototype MVP and Program Training; The Lean Engine Description; The Goal of a Lean Startup Training Program; Run Experiments with Customers to Validate Your Hypotheses; Pivot or Persevere in a Build-Measure-Learn Cycle; Chapter 8: First 90 Days; Develop Vision; Identify Customer Personas; Prototype MVP and Program Training
Run Experiments with Customers to Validate Your HypothesesThe Lean Engine Description; Pivot or Persevere in a Build-Measure-Learn Cycle; Chapter 9: First 12 Months; Revisit Vision; Identify Customer Personas; Prototype MVP; Run Experiments with Customers to Validate Your Hypotheses; Pivot or Persevere in a Build-Measure-Learn Cycle; Part III: Lessons in Building a Corporate Startup; Chapter 10: Achieve and Retain Leadership Support; Chapter 11: Consider the Corporate Culture; Hiring a New CIO; First Month; 90 Days; Chapter 12: Evangelize Across the Enterprise; First Days at the New Job
First DayFirst Month; First Year; Three More Years; Chapter 13: What Big Data Doesn't Tell Us; Afterwards: Your Next Steps; Index
Chapter 3: Define and Communicate the Mission and VisionWhat I Read; What I Learned from Implementing These Concepts in Big Corporations; What I Learned from Implementing OKRs at Large Companies; Chapter 4: Synthesize an Integrative Operating Model; What I Read; What Happened When I Tried Implementing in Big Corporations; What I Learned As I Adapted the Concepts at Corporations; Chapter 5: Identify Metrics That Matter; What I Read; What Happened When I Tried Implementing in Big Corporations; What I Learned As I Adapted the Concepts at Corporations; Chapter 6: Pivot or Persevere
What I ReadWhat Happened When I Tried Implementing in Big Corporations; What I Learned As I Adapted the Concepts in Corporations; Part II: Five Techniques to Succeed; Chapter 7: First 30 Days; Define Vision; Identify Customer Personas; Prototype MVP and Program Training; The Lean Engine Description; The Goal of a Lean Startup Training Program; Run Experiments with Customers to Validate Your Hypotheses; Pivot or Persevere in a Build-Measure-Learn Cycle; Chapter 8: First 90 Days; Develop Vision; Identify Customer Personas; Prototype MVP and Program Training
Run Experiments with Customers to Validate Your HypothesesThe Lean Engine Description; Pivot or Persevere in a Build-Measure-Learn Cycle; Chapter 9: First 12 Months; Revisit Vision; Identify Customer Personas; Prototype MVP; Run Experiments with Customers to Validate Your Hypotheses; Pivot or Persevere in a Build-Measure-Learn Cycle; Part III: Lessons in Building a Corporate Startup; Chapter 10: Achieve and Retain Leadership Support; Chapter 11: Consider the Corporate Culture; Hiring a New CIO; First Month; 90 Days; Chapter 12: Evangelize Across the Enterprise; First Days at the New Job
First DayFirst Month; First Year; Three More Years; Chapter 13: What Big Data Doesn't Tell Us; Afterwards: Your Next Steps; Index