Leading Latino talent to champion innovation / Vinny Caraballo, Greg McLaughlin, and Heidi McLaughlin.

First edition.

9781606498019 (electronic book)
9781606498002 (paperback)

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.

English

1 online resource (xv, 115 pages) : maps.

E184.S75 C275 2014

305.868073

This book is a study on how Latino culture in the United States views, defines, and can help lead innovation. Achieving sustainable innovation success is a concept many corporations struggle to attain. The authors have found through their research that very often it is a result of too much effort being directed at processes rather than focusing on the source of innovation--its human capital. Realizing that innovation emanates from human beings and people view innovation differently based on their cultural upbringing, the authors present their findings and recommendations in a practical manner on the fastest growing demographic in the United States.

Part of: 2013 digital library.

Includes bibliographical references (pages 109-111) and index.

Access limited to authorized users.

Title from PDF title page (viewed on January 25, 2014).

2013 digital library.
Strategic management collection. 2150-9646

Print version: 9781606498002

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