Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton.
Nettleton, David, 1963-
2014
HD30.25 .N48 2014
Available Online

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Title Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton.
Author Nettleton, David, 1963-
ISBN 9780124166028 (paperback)
9780124166585 (electronic bk.)
Published Amsterdam : Elsevier, [2014]
Copyright ©2014
Language English
Description 1 online resource (361 pages) : illustrations.
Call Number HD30.25 .N48 2014
Dewey Decimal Classification 658/.056312
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Series Savvy manager's guides.
Available in Other Form Commercial data mining : processing, analysis and modeling for predictive analytics projects.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies.

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