An introduction to survey research / Ernest L. Cowles and Edward Nelson.
Cowles, Ernest L., author.; Nelson, Edward., author.
2015
HM538 .C685 2015
Available Online

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Title An introduction to survey research / Ernest L. Cowles and Edward Nelson.
Author Cowles, Ernest L., author.
Edition First edition.
ISBN 9781606498194 (electronic book)
9781606498187 paperback
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Language English
Description 1 online resource (xii, 198 pages)
Call Number HM538 .C685 2015
Dewey Decimal Classification 300.723
Summary This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics.
Bibliography, etc. Note Includes bibliographical references (pages 181-191) and index.
Access Note Access limited to authorized users.
Source of Description Title from PDF title page (viewed on February 21, 2015).
Added Author Nelson, Edward., author.
Series Quantitative approaches to decision making collection. 2163-9582
Available in Other Form Print version: 9781606498187
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1. Introduction
2. Probability sampling
3. Total survey error
4. Factors to consider when thinking about surveys
5. Modes of survey delivery
6. Writing good questions
7. Carrying out the survey
8. Presenting survey results
Notes
References
Index.

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