An introduction to survey research / Ernest L. Cowles and Edward Nelson.
2015
HM538 .C685 2015
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Details
Title
An introduction to survey research / Ernest L. Cowles and Edward Nelson.
Author
Cowles, Ernest L., author.
Edition
First edition.
ISBN
9781606498194 (electronic book)
9781606498187 paperback
9781606498187 paperback
Published
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Language
English
Description
1 online resource (xii, 198 pages)
Call Number
HM538 .C685 2015
Dewey Decimal Classification
300.723
Summary
This book is an introduction to survey research for those who want an overview of the survey process. It is intended to describe fundamental survey components to help both students and managers understand and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. We begin by talking about how best to identify the information needed and the best approach to get that information. We then discuss the processes commonly involved in conducting a survey including the value of both obtaining a representative sample and dealing with the types of errors that can distort results. Next, each chapter focuses on one of the key components of constructing and carrying out a survey, including the elements to consider when developing a survey, the modes of survey delivery, writing good questions, conducting the survey, and presenting the results. Each chapter concludes with a summary of important points contained in the chapter and an annotated set of references indicating where readers can go for more information on chapter topics.
Bibliography, etc. Note
Includes bibliographical references (pages 181-191) and index.
Access Note
Access limited to authorized users.
Source of Description
Title from PDF title page (viewed on February 21, 2015).
Added Author
Nelson, Edward., author.
Series
Quantitative approaches to decision making collection. 2163-9582
Available in Other Form
Print version: 9781606498187
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Table of Contents
1. Introduction
2. Probability sampling
3. Total survey error
4. Factors to consider when thinking about surveys
5. Modes of survey delivery
6. Writing good questions
7. Carrying out the survey
8. Presenting survey results
Notes
References
Index.
2. Probability sampling
3. Total survey error
4. Factors to consider when thinking about surveys
5. Modes of survey delivery
6. Writing good questions
7. Carrying out the survey
8. Presenting survey results
Notes
References
Index.