Revenue management : a path to increased profits / Ronald J. Huefner.
Huefner, Ronald J., author.
2015
HD60.7 .H847 2015
Available Online

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Title Revenue management : a path to increased profits / Ronald J. Huefner.
Author Huefner, Ronald J., author.
Edition Second edition.
ISBN 9781631570933 paperback
9781631570940 (electronic bk.)
Published New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Language English
Description 1 online resource (xii, 171 pages)
Call Number HD60.7 .H847 2015
Dewey Decimal Classification 658.1554
Summary This book describes the emerging field of revenue management and its applications across a broad spectrum of business activities. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management, in general, and financial and accounting practice, in particular. The book discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. Although revenue management originated in the service industry, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.
Bibliography, etc. Note Includes bibliographical references (pages 161-166) and index.
Access Note Access limited to authorized users.
Source of Description Title from PDF title page (viewed on June 6, 2015).
Series Managerial accounting collection. 2152-7121
Available in Other Form Print version: 9781631570933
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1. What is revenue management and why is it important?
2. Origins and applications of revenue management
3. Introduction to financial analysis of revenue management decisions
4. Setting prices: an overview
5. Revenue management techniques
6. Customer reactions to revenue management techniques
7. Additional tools for analysis of revenue management decisions
8. Revenue management and capacity analysis
9. Revenue management and the theory of constraints
10. Relating revenue management to customer value
11. Are your customers profitable?
12. Making revenue management decisions
13. Emerging issues in revenue management
Notes
References
Index.

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