Title
Neuromarketing in India : understanding the Indian consumer / Tanusree Dutta, Manas K. Mandal.
ISBN
9781351269346 (electronic book)
1351269348 (electronic book)
9781138576674
1138576670
9781351269360
Published
Abingdon, Oxon ; New York, NY : Routledge, 2018.
Language
English
Description
1 online resource.
Call Number
HF5415.33.I4 D88 2018
Dewey Decimal Classification
658.8/3420954
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Mapping the brain; 3 Neuromarketing: an emerging interdisciplinary science; 4 The Indian market and the Indian consumer; 5 Risk analysis and future implication; Author index; Subject index
