Chapter1. Strategy development and the strategic mindset
Chapter 2. Understanding the strategic, business, and marketing planning process
Chapter 3. The challenge of a competitive marketplace
Chapter 4. Step 1: conducting the internal/external assessment
Chapter 5. Step 2: creating the mission, vision, and critical success factors
Chapter 6. Step 3: the strategy/action match
Chapter 7. Step 4: determining marketing actions
Chapter 8. Step 5: integration of the marketing plan with the business plan and the strategic plan
Chapter 9. Step 6: the approval and monitoring process
Chapter 10. Conclusion
Appendix A. Consolidated list of key questions to ask in analysis
Appendix B. Case study: sample strategic plan and marketing plan
Appendix C. Case study short-form consolidated strategic and marketing plan for smaller clinical organizations.