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Brand Management in Sports
Consideration of Multisensuality in S-O-R Models
Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848
Derivations of Potential Actions in the Context of Identity-Based Brand Management.
Consideration of Multisensuality in S-O-R Models
Empirical Study of Sensual Perception and Effectiveness During Games of the German Soccer Club VfL Bochum 1848
Derivations of Potential Actions in the Context of Identity-Based Brand Management.